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Bridal Campaign 2022

The new Atelier Emé Bridal campaign: a romantic journey through the pleasant landscapes of Tuscany provides the setting for our collection!
The new Bridal Collection is an ode to the magical adventure of marriage, an amazing journey to go on together. The new proposals are presented through dreamy photos immersed in the atmosphere of the Tuscan countryside.

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Tuscan Sunsets

Between the gentle Tuscan hills and the suffused light of a romantic sunset, our creations make the atmosphere even more extraordinary.

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The campaign is inspired by travel, a metaphor for the journey through life together after the day you say I Do: this is why we want to celebrate our brides with unique and precious dresses.

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Essential

The collection is divided into three different themes, each of which conveys a unique and special aspect of the Atelier Emé bridal line. “Essential” celebrates the depth of the essential, which leads us to discover and appreciate the importance of true emotions, namely Love, with all its energy and beauty. This is why we have chosen to talk about the magic of this sentiment with weightless and ethereal dresses, unique in the purity of the white and the choice of materials, from silk georgette to duchesse, from satin to crepe: creations as essential and precious as Love.

Discover the Essential mood

A magical steam train

We then move on to a dreamy mood, “Between the Moon and the Stars”, inspired by the charm and euphoria of the world of 1920s’ cinema, among dreamlike projections and mysterious divas.

Discover the Between the Moon and the Stars mood

The dresses inspired by this theme have a bewitching and sophisticated charm: silk georgette, Art Deco details, intarsia and lace embellishing romantic and seductive femme fatale creations.

Soul and Tradition

Finally, the partnership of “Soul and Tradition”, inspired by the present. The historical period we are currently going through has made us all rediscover the beauty that surrounds us, and appreciate the folklore and craftsmanship of Italian know-how. The dresses are a celebration of craftsmanship: macrame inserts, luxurious crochet detailing, delicate intarsia and geometric motifs that cover the new bridal gowns.

Discover the Soul and Tradition mood

The star of the new gown Collection is the wonderful Emi Renata, model and fitness instructor. Her curious and globe-trotting spirit, along with her unique beauty, marry perfectly with the mood of the campaign. Emi will soon be getting married herself: a real bride, who feels the emotion of her romantic big day, and interprets the dresses with a special sensitivity and joy.
She will be wearing an Atelier Emé creation for her wedding. She is not just the face of the campaign and an Atelier Emé ambassador, but more than anything else, a bride-to-be, interpreting this splendid collection.

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