PRIVACY NOTICE

Welcome on Atelier Emé!
This privacy notice describes the personal data we collect when you browse this website or when you visit a “Atelier Emé” shop. It also lists the purposes of processing and the rights you are entitled to as data subject. Click on each paragraph of this privacy notice: you will obtain important information about your personal data.

The processing activities described in this policy refer only to the services available on the website www.atelier-emé.it or in the "Atelier Emé" stores. Please note that within the website www.atelier-emé.it there may be links to websites owned by third parties who are directly responsible for data processing carried out there and for which we invite you to consult their privacy and cookie policies.

• WHO IS THE DATA CONTROLLER?

  With reference to the personal data collected for the use of the services available on this website and at the “Atelier Emé” shops, the Data Controllers are:

  • Calzedonia S.p.A. with legal seat in Via Portici Umberto Primo 5/3, Malcesine (Verona, Italy) and administrative seat in via Monte Baldo 20, Dossobuono di Villafranca (Verona, Italy);
  • Atelier Emé S.r.l., with legal seat in Via Portici Umberto Primo 5/3, Malcesine (Verona, Italy).

  The two companies act as Joint Data Controllers in that they jointly define the purposes and ways in which they will use the personal data collected. You can contact both Joint Controllers by writing to privacy@calzedonia.com

• WHY DO WE PROCESS YOUR DATA?

  You may find below a list of all the purposes for which we collect your personal data: click on each paragraph for more information.

  Browsing

  Purpose:

  to allow web browsing; to carry out aggregate statistical analysis aimed at measuring the correct functioning of this website and, in the event of computer crimes, to ascertain any responsibility.

  Processed data:

  IP addresses, domain names, URIs. These data are acquired by the IT systems responsible for the proper functioning of this website.

  Basi giuridiche:

  • • Provision of services aimed at allowing users to browse this website;
  • • Legitimate interest consisting in ensuring the proper functioning of IT systems and in proceeding with the investigation of possible crimes (possibly also based on the existence of a legal obligation).

  Retention period:

  30 days after the collection, unless legal provisions or provisions of Public Authorities impose a different retention time in relation to investigations related to any computer crimes.

  Online products purchasing

  Purpose:

  fulfilment of online purchase orders and performance of related activities (sending of goods, invoicing, payment management, shipment tracking, delivery of goods, possible activation of the return and refund process of the order, management of the return, etc).

  Processed data:

  contact details (name, surname, e-mail address, telephone number) and shipping address. In the event of a return, we will ask you to also communicate your IBAN code, which is necessary to refund the price of the goods you have returned. We do not process the data relating to the payment method indicated by you (e.g. payment card number and security code), which are instead collected exclusively by the chosen payment service provider.

  Legal basis:

  execution of the sales contract

  Retention period:

  time necessary to fulfil the contractual and regulatory obligations regarding the purchase and sale of products (e.g. tax legislation).

  Customer Care

  Purpose:

  we provide you with an assistance service (via chat, telephone, e-mail, online form) for any request relating to the purchase of our products or the use of our services. The phone calls to customer care are recorded-this way we can evaluate to improve the quality and efficiency of the service provided to our customers.

  Processed data:

  data necessary to reply to the requests that you will address to our Customer Care (in particular, for the chat assistance service, we will ask you to provide your name and your e-mail address, phone calls recorded will be limited to less than 30% of the total calls received on a daily basis).

  Basi giuridiche:

  • • execution of the contract for the purchase and sale of products or pre-contractual measures adopted following your request;
  • • regarding chat support service, legitimate interest in preventing the so-called "Chat spam”;
  • • regarding the recording of phone calls, legitimate interest in improving the quality and effectiveness of the service provided.

  Retention period:

  time strictly necessary to fulfil your requests; recordings of phone calls will be kept for a period not exceeding 93 days

  Participation in satisfaction survey

  Purpose:

  rIn order to improve the customer service, we propose you to fill out a questionnaire in which you can indicate your satisfaction with the assistance you received or share your additional comments with us.

  Processed data:

  ticket number assigned to your request for assistance, data provided during the filling out the survey, in case you wish to be contacted again your contact details will also be processed

  Legal basis:

  the user's specific consent given by filling in each survey.

  Retention period:

  The data relating to your participation in the survey will be processed for 30 days.

  Sending of commercial communications (“Direct Marketing”)

  Purpose:

  sending of commercial communications through the traditional paper mail service, e-mail, SMS, landline and mobile phone, carrying out market research and surveying your degree of satisfaction regarding products relating to all the brands of the Calzedonia Group (Calzedonia, Intimissimi, Atelier Emé, Tezenis, Falconeri e Signorvino).

  Processed data:

  contact details (e.g. name, surname, e-mail address, telephone number).

  Legal basis:

  your consent that you may revoke at any time by writing to privacy@calzedonia.com or logging in in your reserved area.

  Retention period:

  until you revoke your consent.

  Profiling

  Purpose:

  profiling allows us to send you personalized commercial communications based on your profile and your purchasing and browsing habits as well as to develop products and services consistent with the preferences of our customers.

  Processed data:

  data relating to your purchases – also relating to the other brands of Calzedonia Group (Calzedonia, Intimissimi, Atelier Emé, Tezenis, Falconeri e Signorvino) - your country of origin, your gender and your age, your interaction with us through our websites and through the Apps that may be developed by us or by third parties – and through our social channels (e.g. Facebook). We may also examine the data relating to your (possible) participation in the “Calzedonia Lover” Loyalty Program and the use of the services we provide. Finally, we may enrich your profile with statistical information that we may lawfully acquire from other sources: for example, in relation to your area of residence (such as demographic information, geo-referencing data, etc.) or to the electronic tools that you use to interact with us.

  Legal basis:

  your consent that you may revoke at any time by writing to privacy@calzedonia.com or logging in in your reserved area.

  Retention period:

  the data relating to your interactions with us will be kept for 12 months from the date of collection; the information relating to your purchases will, on the other hand, be kept for 3 years starting from the date of each purchase.

  Personalized assisted selling (only for loyalty program members)

  Purpose:

  To provide a personalized assisted sales service dedicated to loyalty program members who can benefit from the help and advice of our sales assistants.

  Processed data:

  information (e.g., size, color, model) related to purchases made by you in the previous 36 months.

  Legal basis:

  legitimate interest in providing, in stores, the best customer service to customers enrolled in the loyalty program, in line with their needs.

  Retention period:

  36 months starting from the date of collection.

  Loyalty Program "Emé per Te" (only if the service is active in your Country)

  Purpose:

  management of participation in "Emé per Te". The Data will be used to provide the discounts and benefits provided for members of the program and, more generally, for all related contractual and administrative fulfillments.

  Processed data:

  personal and contact data indicated on the online registration form, or, in the case of registration made at "Atelier Emé" stores, requested by the sales assistants. These data are first name, last name, email address, telephone number, date of birth, preferred store, country, region date of marriage and preferred collection, data related to purchases, coupons and discount provided.

  Legal basis:

  execution of the contract for subscription to the loyalty program (Atelier Emé promotional initiative regulations);

  Retention period:

  time necessary to manage your participation in the loyalty program. In any case, information related to your purchases and interactions with us will be kept no longer than 12 months starting from the date of collection. In the event that you do not use your loyalty program for more than five years, your data will be deleted after that period.

  Antifraud

  Purpose:

  to check the correspondence between the buyer and the holder of the selected payment instrument.

  Processed data:

  your name, surname, details of e-commerce orders and information on the type of payment instrument used to make the purchase.

  Legal basis:

  legitimate interest in preventing and combating fraud.

  Retention period:

  two years after the collection of the data.

  Reserved area registration

  Purpose:

  creation of a reserved area ("account") that will allow you to save some content (e.g. the "wishlist" i.e. the list of your favourite products, your purchase history, etc.). /div>

  Processed data:

  personal details and contact details indicated in the online form relating to registration in the reserved area. The data essential for the use of our services are marked with an asterisk: should you not provide this information, we won’t be able to provide you with the requested service.

  Legal basis:

  execution of the website registration agreement.

  Retention period:

  if you do not use Calzedonia Group brand accounts for more than 3 years, these accounts and the data relating to them will be deleted.

  Saving of access credentials to the reserved area after the end of the session (“Stay logged in”)

  Purpose:

  to make it easier to use your private area ("account") by allowing you to save your login credentials and stay connected to your account beyond the end of the browsing session.

  Processed data:

  your access credentials.

  Legal basis:

  your consent submitted by accepting a cookie (see also Cookie Policy).

  Retention period:

  the cookie that allows you to save the login credentials will stay active for 6 months. At any time, you can disable cookies by accessing the "Cookie Settings" section available on the Cookie Policy.

  E-Gift Card

  Purpose:

  sending and use of the E-Gift Card.

  Processed data:

  name and e – mail address of the recipient of the E-Gift Card. This data is communicated to us from the purchaser of the E-Gift Card.

  Legal basis:

  legitimate interest in assuring the sending and the use of the E-Gift Card.

  Retention period:

  Period strictly necessary to send the E-Gift Card and to guarantee its use.

  Statistical Analysis

  Purpose:

  creation of statistical reports and behavioural models in order to examine - in aggregate form - the effectiveness from an economic point of view of the commercial initiatives (e.g. launch of a new product) of Atelier Emé and Calzedonia and to address future commercial and promotional initiatives.

  Processed data:

  information relating to your purchases (also in relation with the other brands of Calzedonia Group), country of origin, age, gender, information obtained by examining your interaction with us, through e-mails, our websites and through the Apps that may be developed by us or by third parties (for more information, we invite you to consult the respective privacy notices).

  Legal basis:

  legitimate interest of Atelier Emé and Calzedonia S.p.A. to analyse - in pseudonymised form (therefore without information directly attributable to individual customers) - customer data to obtain strategic information relating to customer purchasing behaviour, the ways in which customers interact with the company through the various communication channels and the effectiveness of commercial and promotional initiatives, in order to be able to compete with the main operators in the sector.

  Retention period:

  the data relating to your purchases will be kept - in pseudonymised form - for a period of five years. The other personal data will be kept - in pseudonymised form - for a period of two years.

  Write your story

  Purpose:

  creation of a gallery dedicated to the collection of narratives, from Atelier Emé customers, of their wedding day.

  Processed data:

  photographs and personal contact data requested in the online form dedicated to the initiative. The required data are marked with an asterisk: without the provision of this information we will not be able to proceed to publish your story.

  Legal basis:

  iyour consent, expressed by joining the initiative, which you can revoke at any time by writing to privacy@calzedonia.com or accessing your private area.

  Retention period:

  3 years.

  Participation in events (only if the service is active in your Country)

  Purpose:

  to allow you to make the reservation required for participation in events organized by Atelier Emé

  Processed data:

  personal and contact data requested in the online form dedicated to booking at our events: the data marked with an asterisk are indispensable to finalize the booking, in the absence of conferment it will therefore not be possible to make this booking.

  Legal basis:

  execution of pre-contractual measures taken at your request.

  Retention period:

  duration of the performance of the event to which the reservation refers.

  Data Controllers:

  Calzedonia S.p.A. and Atelier Emé S.r.l.; in addition - for all events that take place in one of the Atelier Emé - branded stores managed by an affiliated company (i.e. a company with which there is a commercial affiliation relationship) - this company, together with Calzedonia S.p.A. and Atelier Emé S.r.l., is the Joint Data Controller. For the exercise of your rights in relation to this specific purpose you may contact all the Co-Processors by writing to privacy@calzedonia.com.

  Purchase of products in shop (only if the service is active in your Country)

  Purpose:

  purchase of wedding dresses.

  Processed data:

  personal and contact data collected by filling out the appropriate forms available at our stores.

  Legal basis:

  execution of the contract of sale and purchase of products.

  Retention period:

  time necessary to fulfill contractual obligations and obligations imposed by law (e.g., in tax matters).

  Data Controllers:

  Calzedonia S.p.A. and Atelier Emé S.r.l.; in addition - if you have made a purchase at an "Atelier Emé" store managed by an affiliated company (i.e., a company with which there is a commercial affiliation relationship) - this company, together with Calzedonia S.p.A. and Atelier Emé S.r.l., is the Joint Data Controller. For the exercise of your rights in relation to this specific purpose you may contact the Joint Controllers by writing to privacy@calzedonia.com.

  E – receipt sending (only if the service is active in your Country)

  Purpose:

  sending by e-mail of the receipt relating to a purchase made at a Calzedonia store.

  Processed data:

  e-mail address.

  Basi giuridiche:

  • • fulfilment of regulatory obligations in tax matters;
  • • fulfilment of contractual obligations;

  Retention period:

  10 days after the issue of the receipt.

  Data Controllers:

  Calzedonia S.p.A. and Atelier Emé S.r.l.; furthermore - if you have made a purchase at a Calzedonia store managed by a franchising company (i.e. a company with which there is a commercial franchising relationship) - this company, together with Calzedonia S.p.A, is the Joint Data Controller (they jointly define the purposes and means for processing the personal data collected). To exercise your rights in relation to this specific purpose, you can contact all the Joint Controllers by writing to privacy@calzedonia.com

  Become our partner (only if the service is active in your Country)

  Purpose:

  sending the application to become a partner in the events organized by Atelier Emé.

  Processed data:

  personal data, contact data, data relating to the social network profile and data relating to the profession exercised requested in the online form dedicated to the application to become our partner: data marked with an asterisk are indispensable to perfect the application, in the absence of conferment it will therefore not be possible to carry out this application.

  Legal basis:

  execution of pre-contractual measures taken at your request.

  Retention period:

  in the event of a successful application, the data will be retained for the duration of the partnership, otherwise the data will be retained for two years from the time of application.

  Product availability information

  Purpose:

  sending of a back in stock notice to the e – mail address indicated by you regarding the new availability of a product (so called back in stock).

  Processed data:

  e – mail address

  Legal basis:

  execution of pre-contractual measures adopted following your request

  Retention period:

  your e - mail address will be deleted immediately after informing you of the new availability of the product you requested and, in any case, no later than one month from the request.

  Book Appointment (only if the service is active in your Country)

  Purpose:

  booking and management of appointments to be made at one of the "Atelier Emé" stores.

  Processed data:

  common personal data requested in the "Book Appointment" section of the Atelier Emé website or collected by sales assistants. Some of these data such as name, surname, e-mail address and telephone number (marked with an asterisk in the online form or, alternatively, requested by the sales assistants) are to be considered indispensable for the booking and management of the appointment. Therefore, in the absence of conferment, it will not be possible to finalize and/or modify such a reservation. If there is a charge in the event of failure to make the appointment, please note that we do not process data related to the means of payment you provide (e.g., payment card number and security code), which are instead collected exclusively by the payment service provider.

  Legal basis:

  execution of pre-contractual measures taken on the basis of your request.

  Retention period:

  6 months following the date of the last appointment and, in any case, no later than the date of delivery of the dress.

• TO WHOM DO WE COMMUNICATE YOUR DATA?

  To achieve the purposes for which we use your data, we need to communicate them to these categories of subjects:

  • - Calzedonia S.p.A. and Atelier Emé S.r.l. staff, in charge with the management of our website and the services that are available online and at our stores;
  • - Atelier Emé S.r.l., with legal seat in Via Portici Umberto Primo 5/3, Malcesine (Verona, Italy).
  • - Commercial franchising companies’ staff for the following processing activities: “Loyalty Program”, “Personalized assisted sale”, “Purchase of products in shop”, “Partecipation in events”, “E – receipt sending”, “Become our Partner”, “Book appointment”;
  • - Credit institutions, companies that carry out shipping and transport services, insurance companies: these subjects act as independent Data Controllers and their involvement is necessary to carry out necessary operations related to the use of our services (e.g. making payments; deliver the purchased goods).

• COOKIE

  We use cookies in some areas of the site. We ask you to read our Cookie Policy, to be consulted together with this information.

• SOCIAL NETWORK

  On our website you can also find social buttons/widgets, depicting the icons of social networks (e.g., Facebook, Google and Twitter) and interactive social walls (that show pictures coming from social networks). These "buttons" allow users who are browsing the website to interact directly with the social network which collects data relating to your visit. In some areas of the website, you may also find the so-called social login, that allows you to login your reserved area through the social network account. When you use the social login, you accept the terms and conditions and the privacy policy of the social network itself.

• DO WE TRANSFER YOUR PERSONAL DATA OUTSIDE EU?

  The personal data collected may be transferred outside the European Union. In this case, the transfer will take place in compliance with the provisions of EU Regulation 2016/679 ("GDPR") (in particular, the data will be transferred only after signing the Standard Contractual Clauses approved by the EU Commission with decision 2021/914 / EU or to countries able to guarantee an adequate level of protection of personal data and therefore recipients of an Adequacy Decision adopted by the EU Commission).

• HAS A DATA PROTECTION OFFICER (“DPO”) BEEN APPOINTED?

  Calzedonia S.p.A. has appointed a Personal Data Protection Officer, in charge of supervising compliance with the legislation for the protection of personal data and acting as a contact point for the requests of the subjects to whom the personal data refer, who can be contacted by writing to e-mail address dpo@calzedonia.com.

• WHAT ARE THE RIGHTS THAT YOU MAY EXERCISE AS DATA SUBJECT?

  You can exercise the rights that you have over your personal data by writing to privacy@calzedonia.com. We undertake to respond to your request as soon as possible and in any case no later than thirty days from receipt of your report. In some cases, we will ask you for a copy of an identification document if, in connection with your request, it becomes necessary to verify your identity. In particular, you can exercise the following rights:

  • • Right of access, i.e., the right to know if a processing of personal data concerning you is in progress and, if confirmed, to obtain a copy of such data and be informed about the origin of the data, the categories of personal data processed, the recipients of the data, the purposes of the processing, the existence of an automated decision-making process (including profiling), the data retention period, the rights provided for by the applicable law;
  • • Right to request the correction or integration of your data;
  • • Right to request the deletion of personal data if such data are no longer necessary for the purposes for which they were collected, or if we are no longer authorized to process them;
  • • Right to obtain the limitation of the processing of personal data in the following cases: i) you have contested the accuracy of the personal data. You can request a processing limitation for the period necessary to verify the accuracy of the data; ii) we are no longer authorized to process the data, and instead of deleting them, you can ask us to limit their use; iii) if the personal data in our possession, despite being no longer necessary for the purposes for which they were collected, are necessary for you to ascertain, exercise or defend a right in court;
  • • Right to data portability, i.e., the right to receive personal data concerning you in a structured format, commonly used and readable by an automatic device, as well as the right to request for such data to be transmitted to another Data Controller;
  • • Right to revoke the consent, for the processing based on it;
  • • Right to oppose at any moment to the processing of personal data based on our legitimate interest.

  You also have the right to lodge a complaint with the competent data protection supervisory authority if you believe that the processing of your data conflicts with the provisions of the applicable laws.

We reserve the right to periodically update the content of this page. We therefore invite you to consult this privacy notice regularly to stay up to date with any changes that may have occurred since your last consultation.

Last update: November 2023