Type of processing | For what purposes do we process your personal data? | What is the legal basis for processing your personal data? | For how long do we store your personal data? |
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Website browsing | While you visit our website, the IT systems responsible for its operation collect some data (e.g. IP addresses, domain names, URIs) that need to be sent to enable the Internet to function. We use this data for the sole purpose of allowing users to browse the website and obtain anonymous statistical information on the use of the site and check that it is operating correctly, or ascertain responsibility in the event of cybercrime. | The need to allow users to browse the website.
Our legitimate interest in ensuring the correct operation of the IT systems and investigating alleged cybercrimes (also based on the existence of a legal obligation). |
The data remains on our IT systems for no longer than thirty days, except in the event of investigations being carried out to ascertain responsibility for cybercrimes, for which a legal obligation or a request from the Authority may require retention for a longer period. |
Subscription to the newsletter | The newsletter is a communication with promotional and advertising
content sent to all interested parties who request it.
(a subscription to the newsletter covers to all the Calzedonia Group
brands: Calzedonia, Atelier Emé, Falconeri, Intimissimi, Tezenis and
Signorvino).
Subscribing to the newsletter on our website may result in us sending communications that are not generic but targeted based on the recipient's language, gender and country of origin. This means that we process the data we receive in order to divide subscribers into distinct groups by language, gender and country of origin, so that the newsletter sent is as close as possible to what you have requested and what may interest you. |
Your consent. We shall only use the data requested in the registration form with your authorisation. | The data you supply to us when you subscribe to the Newsletter, will be kept until we receive a request from you to unsubscribe, in which case we shall delete your data from our databases within 72 hours of the request to unsubscribe. |
Customer Care | We provide a support service (via chat, phone, email) to assist with any requirement regarding the use of our products or services. In some cases, we may ask you for your personal data when this is necessary to respond to requests you make via our Customer Care service. | The need to fulfil the contract for the sale of products, or the provision of the requested service, or pre-contractual measures adopted on the basis of your request. | Your personal data will be processed for the time strictly necessary to achieve the purposes of the processing. |
Customer satisfaction questionnaires | We may send you questionnaires intended to gauge your satisfaction with our services and products. | Your consent to marketing. We shall use the data you supply, subject to your prior consent, to send you questionnaires about your level of satisfaction with our products and/or services. In some limited cases, we shall have recourse to our legitimate interest | Your personal data will be processed for the time strictly necessary to achieve the purposes of gauging your level of satisfaction, and in any case for no longer than 6 months. |
Direct marketing | Sending of commercial communications by post, email, text message, landline/mobile phone; performance of market research and activities to gauge your level of satisfaction with products relating to all the Calzedonia Group brands (Calzedonia, Atelier Emé, Falconeri, Intimissimi, Tezenis and Signorvino). | Your consent to receive these communications will cover any
communications sent using automated systems, without the involvement
of an operator (e.g. email, text message) and traditional contact
methods (e.g. post). You are always free to revoke your consent to
data being processed for this purpose by emailing privacy@calzedonia.com. Your consent to receive these communications will cover any communications sent using automated systems, without the involvement of an operator (e.g. email, text message) and traditional contact methods (e.g. post). You are always free to revoke your consent to data being processed for this purpose by emailing privacy@calzedonia.com. Legitimate interest. Pursuant to article 130, article 4, Legislative Decree 196/2003, as amended, relating to so-called “soft spam”, we may, without first gaining your express consent, use the email address you provided when requesting a service, for the purpose of promoting services/products similar to those requested, provided that you do not object to this use by emailing privacy@calzedonia.com or clicking on the special link provided in the promotional emails we send for objecting to receive communications you consider to be unwanted. |
Until we receive a request for withdrawal of consent or, for direct marketing processing based on our legitimate interest, until you object to the processing. |
Profiling | We shall use the data you supply in order to use individual services
for so-called "profiling", i.e. to analyse the social make-up of
consumers based on age, gender, country of origin, occupation,
consumer habits, etc. Profiling requires the data you supply us with
to be processed in order to create consumer groups divided by market
segments, based on a minimum set of elements (e.g. gender, country
of origin), or more advanced profiles based on preferences and
online behaviour. This activity has a dual purpose: to allow us to
develop products and services that reflect the preferences of our
consumers and to allow us to send you advertising communications
that match your tastes and interests as closely as possible. In order to gain the best possible insight into your tastes and interests in our products and our communications, we may also use automated systems that do not have any legal or other significant effects on our customers. |
Your consent. We shall only carry out profiling activity with your prior authorisation. You may withdraw your consent at any time by emailing privacy@calzedonia.com | The information collected and interactions with us, will be
processed for no more than 12 months from the date of collection.
The other data of a general nature relating to your profile (e.g. gender, country, origin) will be processed until a request to withdraw consent is received from you. |
Fraud prevention activity | Checks intended to prevent illegal and\or fraudulent activities through our website. | Our legitimate interest in preventing and combating fraud. | 24 months from the date of collection. |
Participation in events, competitions and themed initiatives of an extraordinary and temporary nature | We shall use the data to allow you to take part in specific initiatives which you may decide to join from time to time. For each event we shall provide you with a specific privacy policy that will describe the types of data processed, the time for which these will be stored and the specific purposes of the processing. | We shall only collect your data with your prior consent. | For each event we shall provide you with a specific privacy policy that will describe the time for which these will be stored for the specific purposes of the processing. |
Registrations and private areas of the website, completion of web forms, community and use of the online chat channel | We shall use your personal data to allow you to create your own private area on our website, request or propose services by completing web forms (e.g. "Book an appointment", "Write your story", "Become an event partner", "Become an Atelier Emé partner", "Register for the event"), participate in virtual community initiatives (e.g. creation of wish lists, etc.) and use the online chat channel. Registering with our web communities allows you to access many of the other services on the website more quickly, but it is not a mandatory requirement for using them. | The need to fulfil the contract for registration on the website,
activation of a service by completion of the web form, or of the
online chat service or pre-contractual measures taken on the basis
of a request from you.
Our legitimate interest in preventing and chat spam. |
We delete all accounts that have not been used for more than 2
years, along with the associated data.
Data collected via web forms and the online chat channel are retained for the duration of the service requested or offered |
Sale of data to third parties | Only on certain occasions, we may request your authorisation to send your personal data to third-party companies in the fashion, luxury and retail sectors for them to send their commercial communications. This is a potential processing purpose which you will always be appropriately informed about and for which we will always obtain your prior explicit consent. | We shall only send your data to third parties for marketing purposes with your prior consent. | |
Statistical analysis | We create statistical reports and behavioral models in order to examine - in aggregate form - the economic effectiveness of our commercial initiatives (e.g. interest in a new product) and to direct our future commercial and promotional initiatives. | Our legitimate interest in analysing customer data - using pseudonyms (therefore without any information directly attributable to individual customers) - to obtain strategic information relating to: customer behaviour, the ways in which customers interact with us through the different communication channels and the effectiveness of commercial and promotional initiatives, in order to compete with the main operators in the sector. | The data will be retained - using pseudonyms - for a period of five
years.
The other data will be retained - using pseudonyms - for a period of two years. |