When you browse Atelier Emé’s website or you use the available services, we will collect some personal data that refers to you (hereinafter the “Data”). We invite you to carefully read the following information: it describes the data we collect, the purposes of processing and the rights granted to you as Data Subject.
WHO IS THE DATA CONTROLLER? HAS A PERSONAL DATA PROTECTION OFFICER (DPO) BEEN APPOINTED?
The Data that you will provide us will be processed for the purposes indicated in the paragraph “For what purposes do we process your Data and what are the legal basis?”. With regard to the purposes of processing “Purchase of products and related activities”, “Direct marketing”, “Profiling” e “Statistical analysis”, the Data Controllers (that jointly determine the purposes and means of processing as Joint Controllers) are:
The Joint Controllers Atelier Emè and Calzedonia may be contacted by sending an e mail to email@example.com For all the other purposes indicated hereinafter, the only Data Controller is Atelier Emè, that you may contact by writing to firstname.lastname@example.org The Data Protection Officer appointed by Calzedonia and Atelier Emè, in charge with the supervising of the compliance with the legislation on the protection of personal data and acting as a contact point for requests from the subjects to whom the personal data refer to, may be contacted by writing to email@example.com
WHAT CATEGORIES OF PERSONAL DATA DO WE PROCESS?
To let you have access to the contents and services available in our website, we may ask you:
We do not process the data relating to the payment method indicated by you (e.g. payment card number and security code), which are instead collected exclusively by the chosen payment service provider.
The data essential for the use of our services are marked with an asterisk: failing to provide this information, we will therefore not be able to make the products and services you requested available to you.
For profiling and/or statistical analysis purposes, we may also collect the information obtained by examining your interaction with us, through e-mails, our website and through the Apps that may be developed by us or by third parties (for more information, we invite you to consult the relative privacy policies).
We will process the personal data that you provide us with only for the relative purpose and strictly in connection with the relevant service requested and used.
We may use your data for further or different purposes, only with your consent or, in certain limited cases, in the presence of our legitimate interest.
We will never ask you for data of a sensitive (relating to revealing racial and ethnic origin, religious, philosophical, political beliefs, state of health, sexual life, etc.) or judicial (data relating to criminal records, or relating to the status of accused or suspected, etc.) nature.
On our website you can also find social buttons/widgets, depicting the icons of social networks (e.g., Facebook, Google and Twitter) and interactive social walls (that show pictures coming from social networks). These "buttons" allow users who are browsing the website to interact directly with the social network which acquires data relating to your visit.
FOR WHAT PURPOSES DO WE PROCESS YOUR DATA AND WHAT ARE THE LEGAL BASIS?
|Browsing||While you visit our site, the computer systems used to operate them acquire some data (e.g. IP addresses, domain names, URIs) whose transmission is implicit and necessary for the Internet to function. Atelier Emè uses this data for the sole purpose of allowing users to browse and obtain anonymous statistical information on the use of the sites and to check their correct functioning or to ascertain responsibility in the event of IT crimes.||
Provision of services aimed at allowing users to browse the site.
The legitimate interest of Atelier Emé in ensuring the proper functioning of IT systems and in proceeding with the investigation of possible IT crimes (also based on the existence of a legal obligation).
|Purchase of products and related activities||Data collected will be used for the fulfilment of purchase orders and for related activities (sending of goods, invoicing, payment management, delivery of goods, order refund, return management, etc.).||Execution of the contract of sale of products.|
|Customer Care||We provide you with an assistance service (via chat, telephone, email, online form) for all your needs related to the purchase of our products or the use of our services. In some cases, we may ask you for your personal data when this is necessary to respond to the requests you make to our Customer Care.||
Execution of the contract for the sale of products or of pre-contractual measures adopted based
on your request.
To use the chat support service, we will ask you to provide your name and email address: these data are required based on our legitimate interest in preventing the so-called "Chat spam".
|Direct Marketing||Sending commercial communications through the traditional paper mail service, email, SMS, landline and mobile phone; carrying out market research and surveying your degree of satisfaction regarding products relating to all the brands of the Calzedonia Group (Calzedonia, Intimissimi, Tezenis, Atelier Emè, Signorvino).||Your consent, that you may revoke at any time by writing to firstname.lastname@example.org or by logging in in your reserved area.|
|Profiling||We will use data relating to your purchases, your online behaviours, your country of origin, your gender and your age to send you profiled commercial communications. Profiling allows us to send you personalized communications based on your profile and habits and to develop products and services consistent with the preferences of our customers. To better understand your tastes and interest in our products and our communications, we may also use automated systems that do not, in any case, entail legal effects or other significant effects for the customer.||Your consent, that you may revoke at any time by writing to email@example.com or by logging in in your reserved area.|
|Anti - fraud||In relation to the purchase of products, verification of the correspondence between the buyer and the holder of the selected payment method.||Atelier Emè's legitimate interest to prevent and combat fraud.|
|Registration in the reserved area||Creation of a reserved area that will allow you to save some content (e.g., the "wishlist" i.e., the list of your favourite products, your purchase history, etc.).||Execution of the contract of registration on the website.|
|Gift Card||We will process the name and e-mail address of the recipient of the Gift Card (i.e., the person who will receive it as a gift) as they are the contact details necessary to deliver the Gift Card and to ensure its use.||Atelier Emè’s legitimate interest in guaranteeing the delivery and use of the Gift Card to the recipient of it.|
|Statistical analysis||We create statistical reports and behavioural models to examine - in aggregate form - the effectiveness from an economic point of view of Calzedonia and Atelier Emè's commercial initiatives (for example the interest in a new product) and to guide our future commercial and promotional initiatives.||Calzedonia and Atelier Emè's legitimate interest in analysing - in pseudonymized form (therefore without information directly attributable to individual customers) - customer data to obtain strategic information relating to: customer purchasing behaviour, the ways in which customers interact with the company through the various communication channels and the effectiveness of commercial and promotional initiatives, to be able to compete with the main operators in the sector.|
|Write your story||Creation of a section of the website dedicated to the narration, by Atelier Emé customers, of their wedding day.||Your consent – submitted by joining the initiative - that you may revoke at any time by writing to firstname.lastname@example.org or by logging in in your reserved area.|
|Events’ participation||We will use your data to allow you to make reservations for our events.||The execution of precontractual measures upon your request.|
HOW LONG DO WE KEEP YOUR PERSONAL DATA?
|Browsing||Thirty days, unless legal provisions or provisions of Public Authorities impose a different retention time in relation to investigations related to any IT crimes.|
|Purchasing of products and related activities||Time necessary to fulfill the contractual obligations and obligations imposed by law (e.g., tax law).|
|Customer Care||Time strictly necessary to satisfy your request|
|Direct Marketing||Until you revoke your consent|
|Profiling||The data relating to purchases will be kept for 3 years from the date of collection. The other data will instead be kept for no more than one year from the date of collection, except for gender, age and country of origin which will be kept until you revoke the consent to profiling.|
|Registration in the reserved area||If the account is not used for more than three years, we will delete it and the data relating to it.|
|Gift Card||The period strictly necessary for the delivery of the Gift Card to the beneficiary and the subsequent use.|
|Statistical analysis||The data relating to purchases will be kept - in pseudonymised form - for a period of five years. The other personal data will be kept - in pseudonymised form - for a period of two years.|
|Write your story||Three years.|
|Events’ participation||The duration of the event.|
TO WHOM DO WE COMMUNICATE YOUR DATA?
To achieve the processing purposes indicated above, the personal data collected may be disclosed to:
The list of companies appointed as Data Processors can be requested by writing to email@example.com
DO WE TRANSFER YOUR DATA OUTSIDE EU?
Data collected may be transferred outside the European Union. In this case, the transfer will take place in compliance with the provisions of the Regulation (in particular, Data will be transferred only after signing the Standard Contractual Clauses approved by the EU Commission with decision 2021/914 / EU or to countries able to guarantee an adequate level of protection of personal data and therefore recipients of an Adequacy Decision adopted by the EU Commission).
WHAT ARE THE RIGHTS THAT YOU MAY EXERCISE AS DATA SUBJECT?
You can exercise the rights that the Regulation guarantees you regarding your personal data by writing
We undertake to respond to your request as soon as possible and in any case no later than thirty days from receipt of your report. In some cases, we will ask you for a copy of an identification document if, in connection with your request, it becomes necessary to verify your identity.
In particular, you can exercise the following rights:
You also have the right to lodge a complaint with the competent data protection supervisory authority if you believe that the processing of your data conflicts with the provisions of the Regulation.
We reserve the right to periodically update the content of this page.
We therefore invite you to consult this policy regularly to stay up to date with any changes that have occurred since your last consultation.
Last update: April 2022